Integrated advertising, promotion, and marketing communications /
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY, :
Pearson,
2018
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| Edition: | Eighth edition. |
| Subjects: | |
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| Physical Description: | 508 p. color illustrations ; 27 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780134484136 (pbk. : alk. paper) 9781292222691 |