Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /

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Détails bibliographiques
Auteur principal:	Tank, Armin
Format:	Électronique eBook
Langue:	anglais
Publié:	Frankfurt am Main, [Germany] : PL Academic Research, 2014.
Collection:	Marktorientierte Unternehmensführung ; Bd. 36.
Sujets:	Consumer behavior > Psychological aspects. Consumption (Economics) > Environmental aspects. Marketing. Older consumers > Attitudes. Electronic books.
Accès en ligne:	An electronic book accessible through the World Wide Web; click to view
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Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership / par Tank, Armin

Publié 2014.

An electronic book accessible through the World Wide Web; click to view

Électronique eBook