Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
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| Autore principale: | |
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Frankfurt am Main, [Germany] :
PL Academic Research,
2014.
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| Serie: | Marktorientierte Unternehmensführung ;
Bd. 36. |
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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