Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /

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Bibliografiska uppgifter
Huvudskapare:	Tank, Armin
Materialtyp:	Elektronisk E-bok
Språk:	engelska
Publicerad:	Frankfurt am Main, [Germany] : PL Academic Research, 2014.
Serie:	Marktorientierte Unternehmensführung ; Bd. 36.
Ämnen:	Consumer behavior > Psychological aspects. Consumption (Economics) > Environmental aspects. Marketing. Older consumers > Attitudes. Electronic books.
Länkar:	An electronic book accessible through the World Wide Web; click to view
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

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