Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Frankfurt am Main, [Germany] :
PL Academic Research,
2014.
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| Series: | Marktorientierte Unternehmensführung ;
Bd. 36. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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