Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /

Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /

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Bibliographic Details
Main Author: Tank, Armin
Format: Electronic eBook
Language:English
Published: Frankfurt am Main, [Germany] : PL Academic Research, 2014.
Series:Marktorientierte Unternehmensführung ; Bd. 36.
Subjects:
Consumer behavior > Psychological aspects.
Consumption (Economics) > Environmental aspects.
Marketing.
Older consumers > Attitudes.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:1 online resource (369 pages) : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9783653031805 (e-book)
ISSN:0178-8183 ;
0178-8183

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