Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
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| 主要作者: | |
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| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Frankfurt am Main, [Germany] :
PL Academic Research,
2014.
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| 丛编: | Marktorientierte Unternehmensführung ;
Bd. 36. |
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
| 标签: |
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| 实物描述: | 1 online resource (369 pages) : illustrations. |
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| 参考书目: | Includes bibliographical references. |
| ISBN: | 9783653031805 (e-book) |
| ISSN: | 0178-8183 ; 0178-8183 |