Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /

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Bibliographic Details
Main Author: Tank, Armin
Format: Electronic eBook
Language:English
Published: Frankfurt am Main, [Germany] : PL Academic Research, 2014.
Series:Marktorientierte Unternehmensführung ; Bd. 36.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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100 1 |a Tank, Armin. 
245 1 0 |a Innovation behavior of older consumers :  |b an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /  |c Armin Tank. 
264 1 |a Frankfurt am Main, [Germany] :  |b PL Academic Research,  |c 2014. 
264 4 |c ©2014 
300 |a 1 online resource (369 pages) :  |b illustrations. 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
490 1 |a Marktorientierte Unternehmensführung,  |x 0178-8183 ;  |v Band 36 
504 |a Includes bibliographical references. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed March 11, 2014). 
590 |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. 
650 0 |a Consumer behavior  |x Psychological aspects. 
650 0 |a Consumption (Economics)  |x Environmental aspects. 
650 0 |a Marketing. 
650 0 |a Older consumers  |x Attitudes. 
655 0 |a Electronic books. 
776 0 8 |i Print version:  |a Tank, Armin.  |t Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership.  |d Frankfurt am Main, [Germany] : PL Academic Research, c2014  |h xxviii, 337 pages  |k Marktorientierte Unternehmensführung ; Band 36.  |x 0178-8183  |z 9783631641491 
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830 0 |a Marktorientierte Unternehmensführung ;  |v Bd. 36. 
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