Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /

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Bibliographic Details
Main Author:	Tank, Armin
Format:	Electronic eBook
Language:	English
Published:	Frankfurt am Main, [Germany] : PL Academic Research, 2014.
Series:	Marktorientierte Unternehmensführung ; Bd. 36.
Subjects:	Consumer behavior > Psychological aspects. Consumption (Economics) > Environmental aspects. Marketing. Older consumers > Attitudes. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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