Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Frankfurt am Main, [Germany] :
PL Academic Research,
2014.
|
| Serie: | Marktorientierte Unternehmensführung ;
Bd. 36. |
| Soggetti: | |
| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
| Descrizione fisica: | 1 online resource (369 pages) : illustrations. |
|---|---|
| Bibliografia: | Includes bibliographical references. |
| ISBN: | 9783653031805 (e-book) |
| ISSN: | 0178-8183 ; 0178-8183 |