Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /

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Bibliographische Detailangaben
1. Verfasser:	Tank, Armin
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Frankfurt am Main, [Germany] : PL Academic Research, 2014.
Schriftenreihe:	Marktorientierte Unternehmensführung ; Bd. 36.
Schlagworte:	Consumer behavior > Psychological aspects. Consumption (Economics) > Environmental aspects. Marketing. Older consumers > Attitudes. Electronic books.
Online-Zugang:	An electronic book accessible through the World Wide Web; click to view
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Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership / von Tank, Armin

Veröffentlicht 2014

An electronic book accessible through the World Wide Web; click to view

Elektronisch E-Book