The human brand : how we relate to people, products, and companies /
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| Hovedforfatter: | |
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| Andre forfattere: | |
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
San Francisco :
Jossey-Bass,
2013.
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| Udgivelse: | First edition. |
| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Lignende værker: The human brand :
- Decoded the science behind why we buy /
- Preference pollution how markets create the desires we dislike /
- Let them eat cake marketing luxury to the masses-as well as the classes /
- Innovation behavior of older consumers : an empirical analysis of older and younger consumers' determinants of consumer electronic products ownership /
- Consumer psychology
- Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business /