The human brand : how we relate to people, products, and companies /

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Bibliographic Details
Main Author: Malone, Chris, 1969-
Other Authors: Fiske, Susan T.
Format: Electronic eBook
Language:English
Published: San Francisco : Jossey-Bass, 2013.
Edition:First edition.
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Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Item Description:Includes index.
Physical Description:1 online resource (211 pages)
ISBN:9781118758151 (ebook)