The human brand : how we relate to people, products, and companies /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco :
Jossey-Bass,
2013.
|
| Edition: | First edition. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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|---|---|---|---|
| 001 | 0000174303 | ||
| 005 | 20171002063844.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 130705s2013 cau o 001 0 eng d | ||
| 020 | |a 9781118758151 (ebook) | ||
| 020 | |z 9781118611319 (hardback) | ||
| 035 | |a (CaPaEBR)ebr10762535 | ||
| 035 | |a (OCoLC)861533811 | ||
| 040 | |a CaPaEBR |b eng |e rda |e pn |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.32 |b .M36 2014eb |
| 082 | 0 | 4 | |a 658.8/342 |2 23 |
| 100 | 1 | |a Malone, Chris, |d 1969- | |
| 245 | 1 | 4 | |a The human brand : |b how we relate to people, products, and companies / |c Chris Malone, Susan T. Fiske. |
| 250 | |a First edition. | ||
| 264 | 1 | |a San Francisco : |b Jossey-Bass, |c 2013. | |
| 300 | |a 1 online resource (211 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing |x Psychological aspects. | |
| 655 | 0 | |a Electronic books. | |
| 700 | 1 | |a Fiske, Susan T. | |
| 776 | 0 | 8 | |i Print version: |a Malone, Chris, 1969- |t Human brand : how we relate to people, products, and companies. |d San Francisco : Jossey-Bass, 2014 |h xii, 196 pages |z 9781118611319 |w (DLC) 2013025201 |
| 797 | 2 | |a ebrary. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10762535 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 163444 |d 163444 | ||