Cracking the code leveraging consumer psychology to drive profitability /

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Bibliographic Details
Corporate Authors:	Society for Consumer Psychology, ebrary, Inc
Other Authors:	Posavac, Steven S., 1969-
Format:	Electronic eBook
Language:	English
Published:	Armonk, N.Y. : M.E. Sharpe, 2011.
Subjects:	Consumer behavior. Marketing > Management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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