Society for Consumer Psychology, ebrary, Inc, & Posavac, S. S. (2011). Cracking the code: Leveraging consumer psychology to drive profitability. M.E. Sharpe.
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Chicago Style (17th ed.) Citation
Society for Consumer Psychology, Inc ebrary, and Steven S. Posavac. Cracking the Code: Leveraging Consumer Psychology to Drive Profitability. Armonk, N.Y.: M.E. Sharpe, 2011.
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MLA (9th ed.) Citation
Society for Consumer Psychology, et al. Cracking the Code: Leveraging Consumer Psychology to Drive Profitability. M.E. Sharpe, 2011.
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Warning: These citations may not always be 100% accurate.