Marketing and multicultural diversity

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Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Rao, C. P.
Format:	Electronic eBook
Language:	English
Published:	Aldershot, England : Burlington, VT : Ashgate, c2006.
Series:	New perspectives in marketing series.
Subjects:	Consumer behavior. Market segmentation. Marketing > Social aspects. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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