The copywriter's toolkit the complete guide to strategic advertising copy /
"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital medi...
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| Natura: | Elettronico eBook |
| Lingua: | inglese |
| Pubblicazione: |
Chichester, West Sussex, U.K. ; Malden, Mass. :
Wiley-Blackwell,
2012.
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| Accesso online: | An electronic book accessible through the World Wide Web; click to view |
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The copywriter's toolkit the complete guide to strategic advertising copy /
Pubblicazione 2012
An electronic book accessible through the World Wide Web; click to view
Elettronico
eBook