The copywriter's toolkit the complete guide to strategic advertising copy /
"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media. Writing exam...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Yhteisötekijä: | |
| Aineistotyyppi: | Elektroninen E-kirja |
| Kieli: | englanti |
| Julkaistu: |
Chichester, West Sussex, U.K. ; Malden, Mass. :
Wiley-Blackwell,
2012.
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| Aiheet: | |
| Linkit: | An electronic book accessible through the World Wide Web; click to view |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
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Samankaltaisia teoksia: The copywriter's toolkit
- The craft of copywriting /
- Persuasive copywriting : using psychology to influence, engage and sell /
- Hey, Whipple, squeeze this! the classic guide to creating great advertising /
- Creative strategy in advertising /
- Creative strategy in advertising /
- Hey, Whipple, squeeze this : the classic guide to creating great ads /