The copywriter's toolkit the complete guide to strategic advertising copy /

"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media. Writing exam...

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Bibliografiske detaljer

Hovedforfatter:	Berman, Margo, 1947-
Institution som forfatter:	ebrary, Inc
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Chichester, West Sussex, U.K. ; Malden, Mass. : Wiley-Blackwell, 2012.
Fag:	Advertising copy > Handbooks, manuals, etc. Electronic books.
Online adgang:	An electronic book accessible through the World Wide Web; click to view
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