The copywriter's toolkit the complete guide to strategic advertising copy /

"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital medi...

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Détails bibliographiques

Auteur principal:	Berman, Margo, 1947-
Collectivité auteur:	ebrary, Inc
Format:	Électronique eBook
Langue:	anglais
Publié:	Chichester, West Sussex, U.K. ; Malden, Mass. : Wiley-Blackwell, 2012.
Sujets:	Advertising copy > Handbooks, manuals, etc. Electronic books.
Accès en ligne:	An electronic book accessible through the World Wide Web; click to view
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