The copywriter's toolkit the complete guide to strategic advertising copy /

"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media. Writing exam...

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Detalhes bibliográficos
Autor principal: Berman, Margo, 1947-
Autor Corporativo: ebrary, Inc
Formato: Recurso Eletrônico livro eletrônico
Idioma:inglês
Publicado em: Chichester, West Sussex, U.K. ; Malden, Mass. : Wiley-Blackwell, 2012.
Assuntos:
Acesso em linha:An electronic book accessible through the World Wide Web; click to view
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