The copywriter's toolkit the complete guide to strategic advertising copy /
"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital medi...
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| 1. autor: | |
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| Korporacja: | |
| Format: | Elektroniczne E-book |
| Język: | angielski |
| Wydane: |
Chichester, West Sussex, U.K. ; Malden, Mass. :
Wiley-Blackwell,
2012.
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| Hasła przedmiotowe: | |
| Dostęp online: | An electronic book accessible through the World Wide Web; click to view |
| Etykiety: |
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