The copywriter's toolkit the complete guide to strategic advertising copy /

"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media. Writing exam...

Deskribapen osoa

Xehetasun bibliografikoak

Egile nagusia:	Berman, Margo, 1947-
Erakunde egilea:	ebrary, Inc
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	Chichester, West Sussex, U.K. ; Malden, Mass. : Wiley-Blackwell, 2012.
Gaiak:	Advertising copy > Handbooks, manuals, etc. Electronic books.
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!