The copywriter's toolkit the complete guide to strategic advertising copy /
"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital media. Writing exam...
Sparad:
| Huvudupphov: | |
|---|---|
| Institutionellt upphov: | |
| Materialtyp: | Elektronisk E-bok |
| Språk: | engelska |
| Utgiven: |
Chichester, West Sussex, U.K. ; Malden, Mass. :
Wiley-Blackwell,
2012.
|
| Ämnen: | |
| Länkar: | An electronic book accessible through the World Wide Web; click to view |
| Taggar: |
Inga taggar, Lägg till första taggen!
|
Liknande verk: The copywriter's toolkit
- The copywriter's toolkit the complete guide to strategic advertising copy /
- The craft of copywriting /
- The craft of copywriting /
- Persuasive copywriting : using psychology to influence, engage and sell /
- Persuasive copywriting : using psychology to influence, engage and sell /
- Hey, Whipple, squeeze this! the classic guide to creating great advertising /