Creative strategy in advertising /

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Bibliographic Details
Main Author:	Jewler, A. Jerome
Other Authors:	Dreniary, Bonniel L., joint author
Format:	Book
Language:	English
Published:	Victoria, Australia : Thomson Wadsworth, c2005.
Edition:	8th ed.
Series:	Wadsworth series in mass communication
Subjects:	Advertising copy. Advertising layout and typography.
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