Jewler, A. J., & Dreniary, B. L. (2005). Creative strategy in advertising (8th ed.). Thomson Wadsworth.
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Chicago Style (17th ed.) Citation
Jewler, A. Jerome, and Bonniel L. Dreniary. Creative Strategy in Advertising. 8th ed. Victoria, Australia: Thomson Wadsworth, 2005.
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MLA (9th ed.) Citation
Jewler, A. Jerome, and Bonniel L. Dreniary. Creative Strategy in Advertising. 8th ed. Thomson Wadsworth, 2005.
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Warning: These citations may not always be 100% accurate.