Creative strategy in advertising /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Victoria, Australia :
Thomson Wadsworth,
c2005.
|
| Edition: | 8th ed. |
| Series: | Wadsworth series in mass communication
|
| Subjects: | |
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| 100 | 1 | 0 | |a Jewler, A. Jerome. |
| 245 | 1 | 0 | |a Creative strategy in advertising / |c A. Jerome Jewler. [and] Bonniel L. Dreniary. |
| 250 | |a 8th ed. | ||
| 260 | 0 | |a Victoria, Australia : |b Thomson Wadsworth, |c c2005. | |
| 300 | |a xvi, 336 p. : |b ill. ; |c 24 cm. | ||
| 440 | 0 | |a Wadsworth series in mass communication | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising copy. | |
| 650 | 0 | |a Advertising layout and typography. | |
| 700 | 1 | |a Dreniary, Bonniel L., joint author. | |
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