Creative strategy in advertising /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Victoria, Australia :
Thomson Wadsworth,
c2005.
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| Edition: | 8th ed. |
| Series: | Wadsworth series in mass communication
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| Subjects: | |
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| Physical Description: | xvi, 336 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 053462510X |