The copywriter's toolkit the complete guide to strategic advertising copy /
"It doesn't matter whether you're a student, novice, or seasoned professional, this book will hone your copywriting skills. Beginning with strategy and technique, each following chapter focuses on writing for a specific medium: from print and broadcast through ambient and digital medi...
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| 主要作者: | |
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| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Chichester, West Sussex, U.K. ; Malden, Mass. :
Wiley-Blackwell,
2012.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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