Brand relevance making competitors irrelevant /

"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...

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Ngā taipitopito rārangi puna kōrero
Kaituhi matua: Aaker, David A.
Kaituhi rangatōpū: ebrary, Inc
Hōputu: Tāhiko īPukapuka
Reo:Ingarihi
I whakaputaina: San Francisco, Calif. : Jossey-Bass, c2011.
Putanga:1st ed.
Rangatū:Jossey-Bass business & management series.
Ngā marau:
Urunga tuihono:An electronic book accessible through the World Wide Web; click to view
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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Brand relevance making competitors irrelevant / Aaker, David A.

I whakaputaina 2011
An electronic book accessible through the World Wide Web; click to view
Tāhiko īPukapuka