Brand relevance making competitors irrelevant /

"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept...

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Détails bibliographiques

Auteur principal:	Aaker, David A.
Collectivité auteur:	ebrary, Inc
Format:	Électronique eBook
Langue:	anglais
Publié:	San Francisco, Calif. : Jossey-Bass, c2011.
Édition:	1st ed.
Collection:	Jossey-Bass business & management series.
Sujets:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Accès en ligne:	An electronic book accessible through the World Wide Web; click to view
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