APA (7th ed.) Citation

Aaker, D. A. (2011). Brand relevance: Making competitors irrelevant. Jossey-Bass.

Chicago Style (17th ed.) Citation

Aaker, David A. Brand Relevance: Making Competitors Irrelevant. San Francisco, Calif.: Jossey-Bass, 2011.

MLA (9th ed.) Citation

Aaker, David A. Brand Relevance: Making Competitors Irrelevant. Jossey-Bass, 2011.