Aaker, D. A. (2011). Brand relevance: Making competitors irrelevant. Jossey-Bass.
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Chicago Style (17th ed.) Citation
Aaker, David A. Brand Relevance: Making Competitors Irrelevant. San Francisco, Calif.: Jossey-Bass, 2011.
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MLA (9th ed.) Citation
Aaker, David A. Brand Relevance: Making Competitors Irrelevant. Jossey-Bass, 2011.
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