Brand relevance making competitors irrelevant /

"Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of br...

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Autore principale:	Aaker, David A.
Ente Autore:	ebrary, Inc
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	San Francisco, Calif. : Jossey-Bass, c2011.
Edizione:	1st ed.
Serie:	Jossey-Bass business & management series.
Soggetti:	Brand name products. Branding (Marketing) Technological innovations. Electronic books.
Accesso online:	An electronic book accessible through the World Wide Web; click to view
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