The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services /
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| Autor principal: | |
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| Autor Corporativo: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Wiesbaden :
Gabler,
2009.
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| Assuntos: | |
| Acesso em linha: | http://dx.doi.org/10.1007/978-3-8349-8379-4 |
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