Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities /

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Bibliografski detalji
Glavni autor: Wiedenfels, Gunnar
Autor kompanije: SpringerLink (Online service)
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: Wiesbaden : Gabler, 2009.
Teme:
Online pristup:http://dx.doi.org/10.1007/978-3-8349-9495-0
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