Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler,
2009.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-8349-9495-0 |
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| 245 | 1 | 0 | |a Trust of Potential Buyers in New Entrepreneurial Ventures |h [electronic resource] : |b An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities / |c by Gunnar Wiedenfels. |
| 260 | |a Wiesbaden : |b Gabler, |c 2009. | ||
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| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Marketing. | |
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| 776 | 0 | 8 | |i Printed edition: |z 9783834916730 |
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