The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler,
2009.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-8349-8379-4 |
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| 100 | 1 | |a Schumann, Jan H. | |
| 245 | 1 | 4 | |a The Impact of Culture on Relationship Marketing in International Services |h [electronic resource] : |b A Target Group-Specific Analysis in the Context of Banking Services / |c by Jan H. Schumann. |
| 260 | |a Wiesbaden : |b Gabler, |c 2009. | ||
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| 650 | 0 | |a Economics. | |
| 650 | 0 | |a Marketing. | |
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| 650 | 2 | 4 | |a Marketing. |
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| 776 | 0 | 8 | |i Printed edition: |z 9783834920188 |
| 856 | 4 | 0 | |u http://dx.doi.org/10.1007/978-3-8349-8379-4 |
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