Handbook of Marketing Decision Models
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| Hlavní autor: | |
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| Korporativní autor: | |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Boston, MA :
Springer US,
2008.
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| Edice: | International Series in Operations Research & Management Science,
121 |
| Témata: | |
| On-line přístup: | http://dx.doi.org/10.1007/978-0-387-78213-3 |
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