Advertising theory and practice /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1983.
|
| Edition: | 11th ed. |
| Series: | Irwin series in marketing
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
Similar Items: Advertising theory and practice /
- Advertising : principles and practice /
- Advertising account planning a practical guide /
- Advertising types, trends and controversies /
- Advertising : its role in modern marketing /
- Advertising creative : strategy, copy, and design /
- Underdog advertising proven principles to compete and win against the giants in any industry /