Advertising theory and practice /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1983.
|
| Edition: | 11th ed. |
| Series: | Irwin series in marketing
|
| Subjects: | |
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| 082 | 0 | |a 659.1 |2 19 | |
| 100 | 1 | 0 | |a Sandage, C. H. |q (Charles Harold), |d 1902-. |
| 245 | 1 | 0 | |a Advertising theory and practice / |c C.H. Sandage, Vernon Fryburger, Kim Rotzoll. |
| 250 | |a 11th ed. | ||
| 260 | 0 | |a Homewood, Ill. : |b R.D. Irwin, |c 1983. | |
| 300 | |a xv, 509 p., [6] p. of plates : |b ill. (some col.) ; |c 25 cm. | ||
| 440 | 0 | |a Irwin series in marketing | |
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 700 | 1 | 0 | |a Fryburger, Vernon Ray, |d 1918-. |
| 700 | 1 | 0 | |a Rotzoll, Kim B. |
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