Advertising theory and practice /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1983.
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| Edition: | 11th ed. |
| Series: | Irwin series in marketing
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| Subjects: | |
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| Physical Description: | xv, 509 p., [6] p. of plates : ill. (some col.) ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256028516 |