Cita APA (7th ed.)
Arens, W. F. (2004). Contemporary advertising (9th ed.). McGraw-Hill.
Cita Chicago (17th ed.)
Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill, 2004.
Cita MLA (9th ed.)
Arens, William F. Contemporary Advertising. 9th ed. McGraw-Hill, 2004.
Atenció: Aquestes cites poden no estar 100% correctes.