Lua APA (7ú heag.)

Arens, W. F. (2004). Contemporary advertising (9th ed.). McGraw-Hill.

Lua i Stíl Chicago (17ú heag.)

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill, 2004.

Lua MLA (9ú heag.)

Arens, William F. Contemporary Advertising. 9th ed. McGraw-Hill, 2004.

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