Cita APA (7a ed.)

Arens, W. F. (2004). Contemporary advertising (9th ed.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill, 2004.

Cita MLA (9a ed.)

Arens, William F. Contemporary Advertising. 9th ed. McGraw-Hill, 2004.