APA-Zitierstil (7. Ausg.)

Arens, W. F. (2004). Contemporary advertising (9th ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill, 2004.

MLA-Zitierstil (9. Ausg.)

Arens, William F. Contemporary Advertising. 9th ed. McGraw-Hill, 2004.