Arens, W. F. (2004). Contemporary advertising (9th ed.). McGraw-Hill.
Chicagoスタイル(17版)引用形式Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill, 2004.
MLA(9版)引用形式Arens, William F. Contemporary Advertising. 9th ed. McGraw-Hill, 2004.
警告: この引用は必ずしも正確ではありません.