APA引文

Arens, W. F. (2004). Contemporary advertising (9th ed.). McGraw-Hill.

芝加哥风格引文

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill, 2004.

MLA引文

Arens, William F. Contemporary Advertising. 9th ed. McGraw-Hill, 2004.

警告：这些引文格式不一定是100％准确.