Style de citation APA (7e éd.)

Arens, W. F. (2004). Contemporary advertising (9th ed.). McGraw-Hill.

Style de citation Chicago (17e éd.)

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill, 2004.

Style de citation MLA (9e éd.)

Arens, William F. Contemporary Advertising. 9th ed. McGraw-Hill, 2004.