APA (7th ed.) Citation
Arens, W. F. (2004). Contemporary advertising (9th ed.). McGraw-Hill.
Chicago Style (17th ed.) Citation
Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill, 2004.
MLA (9th ed.) Citation
Arens, William F. Contemporary Advertising. 9th ed. McGraw-Hill, 2004.
Warning: These citations may not always be 100% accurate.