APA-referens (7:e uppl.)

Arens, W. F. (2004). Contemporary advertising (9th ed.). McGraw-Hill.

Chicago-referens (17:e uppl.)

Arens, William F. Contemporary Advertising. 9th ed. Boston: McGraw-Hill, 2004.

MLA-referens (9:e uppl.)

Arens, William F. Contemporary Advertising. 9th ed. McGraw-Hill, 2004.