APA-referens (7:e uppl.)
Fearon, R. (1992). Advertising that works: How to create a winning advertising program for your company. C.B.I.
Chicago-referens (17:e uppl.)
Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. New Delhi: C.B.I, 1992.
MLA-referens (9:e uppl.)
Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. C.B.I, 1992.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.