Fearon, R. (1992). Advertising that works: How to create a winning advertising program for your company. C.B.I.
Citação do estilo Chicago (17ª ed.)Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. New Delhi: C.B.I, 1992.
Citação MLA (9ª ed.)Fearon, Robert. Advertising That Works: How to Create a Winning Advertising Program for Your Company. C.B.I, 1992.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.